Suzuki top automotive brand for UKCSI Institute of Customer Service – UK Customer Satisfaction Index (UKCSI)
  • Suzuki top automotive brand for UKCSI Institute of Customer Service – UK Customer Satisfaction Index (UKCSI)
  • 08 July 2022
    Facebook Icon
    Twitter Icon

    Suzuki top automotive brand for UKCSI Institute of Customer Service – UK Customer Satisfaction Index (UKCSI)

    Institute of Customer Service’s barometer of satisfaction for July 2022 sees Suzuki once again ranked as the top Automotive brand overall of 27 car manufacturers measured.
  • Suzuki ranked joint 5th position overall of 265 named organisations.
  • Suzuki has ranked 1st in Automotive UKCSI five times since 2019.

Suzuki GB PLC has once again ranked high in the latest bi-annual Institute of Customer Service’s UK Customer Satisfaction Index (UKCSI) published this week. Suzuki is in first position in the Automotive sector and joint fifth position across all measured sectors from 265 named companies. The index is a barometer of customer satisfaction measuring sentiment across the country and asks over 10,000 consumers to rate their experiences of dealing with companies across 13 sectors, including those in the motor industry. 45,000 consumer responses were received in the latest UKCSI across all industries with 3,000 of those from the Automotive sector.

UK Power Networks, Timpson, John Lewis, Tesco Mobile, M&S and Suzuki topped the table for customer satisfaction in the latest UKCSI. The Automotive industry sector average score was 81.0 points measured across 27 brands and with a score of 85.9, Suzuki was way above this.

Worthy of note is that Suzuki was also 17 places ahead of the next Automotive brand from the full list of companies measured.

As part of the survey, customers were asked questions relating to various aspects of the way they were treated when dealing with brands including Trust, Experience, Customer Ethos, Emotional Connection and Ethics. With reference to the Automotive specific sector of UKCSI, Suzuki ranked joint 1st for Trust as well as the company that customers would most likely remain loyal to.

The Net Promoter Score (NPS) element of UKCSI once again highly ranks Suzuki with a score of 40.4 against an Automotive sector average of 35.6 and a lower all-sector industry average of 27.9. NPS, in summary, is a calculation of the ratio of respondents that would likely recommend a brand to others.

Commenting on the results, Nobuo Suyama, Managing Director of Suzuki GB PLC, said: “We are very proud of our achievement to once again be in first position in the Automotive sector of UKCSI Index, particularly in the challenging times we continue to face. Consistent evolution of the Suzuki customer experience remains a core focus for us and the ongoing efforts of our staff and dealers has again really paid off.”

He added: “Without the support of our nationwide dealer network, and the hundreds of people that work tirelessly for the brand to deliver exceptional standards for our customers we could not have delivered such a fantastic result. I would like to again congratulate everyone who has played a part to attain another excellent achievement”.

  • Search for a Vehicle

    Search   0 Vehicles Available
  • Disclosure:

    TJ Vickers and Sons Limited t/a T J Vickers is authorised and regulated by the Financial Conduct Authority, FRN 688223. We are a credit broker not a lender, and can introduce you to a limited number of lenders. We typically receive a fixed commission calculated by reference to the vehicle age, model or amount you borrow, for introducing you to a lender, but this does not affect the interest charged on the finance agreement, which is set by the lender. Our lenders also provide preferential rates to us for the funding of our vehicle stock and financial support for training and marketing. T J Vickers and Sons Limited t/a T J Vickers receive commission as a proportion of premium paid from its Insurance provider if you decide to enter into an agreement with them. T J Vickers and Sons Limited t/a T J Vickers is an Appointed Representative of AutoProtect (MBI) Limited for Insurance Distribution activities. AutoProtect (MBI) Limited is authorised and Regulated by the Financial Conduct Authority, FRN 312143. Its permitted business is arranging general insurance and finance products. You can check this on the FCA Register by visiting

    Reg Office:
    TJ Vickers & Sons Ltd – Trench Road, Trench, Telford, TF2 6PL. Reg. Company Number: 1636071 VAT Reg. No. 160 5726 73