Suzuki top Automotive brand for UKCSI for the sixth time
  • Suzuki top Automotive brand for UKCSI for the sixth time
  • 08 February 2023
    Facebook Icon
    Twitter Icon

    Suzuki top Automotive brand for UKCSI for the sixth time

    Institute of Customer Service’s barometer of satisfaction for January 2023 lists Suzuki once again as the top Automotive brand overall of 27 car manufacturers measured.
  • Suzuki has now ranked 1st in Automotive UKCSI (published twice a year) six times since January 2019.
  • Suzuki ranked joint 8th position overall of over 260 named organisations.

Suzuki GB PLC has once again ranked high in the latest bi-annual Institute of Customer Service’s UK Customer Satisfaction Index (UKCSI) published this week. Suzuki is in first position in the Automotive sector and in joint eighth position across all measured sectors from over 260 organizations, climbing from 17th overall in the January 2022 UKCSI.

CSI 2023

The index is a barometer of customer satisfaction measuring sentiment across the country and asks over 10,000 consumers to rate their experiences of dealing with companies across 13 sectors, including those in the motor industry. 45,000 consumer responses were received in the latest UKCSI across all industries with 3,000 of those from the Automotive sector.

Organizations including First Direct, John Lewis, UK Power Networks, Tesco Mobile, M&S (food) and Suzuki topped the table for customer satisfaction in the latest UKCSI. The Automotive industry sector average score was 80.1 points measured across 27 brands and with a score of 84.6, Suzuki scored significantly above this.

Well worthy of note is that Suzuki was also 26 places ahead of the next Automotive brand from the full list of companies measured, even further ahead than in the previous UKCSI rankings in July 2022.

As part of the Index, customers are asked questions relating to five dimensions of customer satisfaction including Experience, Customer Ethos, Emotional Connection (including Trust) and Ethics. With reference to the Automotive specific sector of UKCSI, Suzuki ranked joint 1st for the Emotional Connection dimension with a score of 84.4.

Jo Causon, CEO of The Institute of Customer Service, said: “Congratulations to Suzuki on a strong showing in the UKCSI. The index shows that across the country some customers looking to constrain their spending due to the cost-of-living crisis. However, many consumers are also thinking more about the overall customer experience.

The consumer landscape remains volatile with an uncertain economic environment for business. The challenge for all organizations – including those in the automotive sector - is to perform consistently well across the five dimensions of customer satisfaction - from emotional connection to business ethics and customer ethos. This helps maintain high satisfaction levels, which in turn helps improve organizational performance.”

The Net Promoter Score (NPS) element of UKCSI once again ranks Suzuki the highest with a score of 50.0 against an Automotive sector average of 33.0 and a lower all-sector average of 25.6.  NPS, in summary, is a calculation of the ratio of respondents that would likely recommend a brand to others.

Commenting on the results, Nobuo Suyama, Managing Director of Suzuki GB PLC, said: “We are immensely proud of our achievement to once again be in first position in the Automotive sector of UKCSI, particularly in the challenging times we continue to face. Consistent evolution of the Suzuki customer experience remains a core focus for us and the ongoing efforts of our staff and dealers has again really paid off.”

He added: “Without the support of our nationwide dealer network, and the hundreds of people that work tirelessly for the brand to deliver exceptional standards for our customers we could not have delivered such a fantastic result. I would like to again congratulate everyone who has played a part to attain yet another excellent achievement in Customer Satisfaction”.

  • Search for a Vehicle

    Search   0 Vehicles Available
  • Disclosure:

    TJ Vickers and Sons Limited t/a T J Vickers is authorised and regulated by the Financial Conduct Authority, FRN 688223. We are a credit broker not a lender, and can introduce you to a limited number of lenders. We typically receive a fixed commission calculated by reference to the vehicle age, model or amount you borrow, for introducing you to a lender, but this does not affect the interest charged on the finance agreement, which is set by the lender. Our lenders also provide preferential rates to us for the funding of our vehicle stock and financial support for training and marketing. T J Vickers and Sons Limited t/a T J Vickers receive commission as a proportion of premium paid from its Insurance provider if you decide to enter into an agreement with them. T J Vickers and Sons Limited t/a T J Vickers is an Appointed Representative of AutoProtect (MBI) Limited for Insurance Distribution activities. AutoProtect (MBI) Limited is authorised and Regulated by the Financial Conduct Authority, FRN 312143. Its permitted business is arranging general insurance and finance products. You can check this on the FCA Register by visiting

    Reg Office:
    TJ Vickers & Sons Ltd – Trench Road, Trench, Telford, TF2 6PL. Reg. Company Number: 1636071 VAT Reg. No. 160 5726 73